10:10 is an ambitious project to unite every sector of society behind one simple idea: we all commit to reduce our emissions by 10% starting in 2010, then work together to make it happen.

10:10 was initially planned as a UK campaign, but on the very first day—1st of September 2009—we received an email from Malaysia: "Hi! I'd love to start a 10:10 campaign here. What do I do?". Over 100 enquiries from 27 countries followed in the next few months, until we finally admitted we had to go global.

Since then, 10:10 has taken off in 40 countries, and there are new hubs gearing up all the time. For our current list of countries, just click here.